Privacy Policy

Effective date: May 19, 2026

Peoples Lending Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website or use our services, and describes the rights and choices available to you regarding that information.

Information We Collect

We may collect the following types of information:

Personal Information you provide: Name, email address, phone number, mailing address, and any other details you submit through our contact, schedule-a-call, home search, or review forms.
Usage Information: Information about how you interact with our website, including pages visited, time spent, and referring URLs.
Device Information: Browser type, operating system, IP address, and device identifiers.

How We Use Your Information

We use your information to:

Respond to your inquiries and requests
Provide mortgage-related information and services
Improve our website and services
Send you communications you have opted into
Comply with legal and regulatory obligations

Information Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only with the trusted service providers described below, with our affiliated lender (Gold Standard Mortgage) for the purpose of evaluating your loan inquiry, and when required by law.

Third-Party Services We Use

We rely on the following third-party services. Each operates under its own privacy policy and may process your information outside the United States.

JotForm — We use JotForm to host the forms embedded on our website (Contact, Schedule a Call, Register to Search Homes, and Submit Your Review). When you submit one of these forms, the information you enter is transmitted to and stored by JotForm on our behalf, and is then forwarded to us by email. JotForm also sets cookies on your device when its forms are loaded. See JotForm's Privacy Policy.
Google Analytics — When you allow analytics cookies, we use Google Analytics to understand how visitors use our site. Google Analytics collects pseudonymous information such as pages viewed, session duration, and approximate location. See Google's Privacy Policy.

Cookies and Similar Technologies

Cookies are small text files placed on your device. We use them in the following categories:

Strictly necessary cookies — Required for the site to function and to remember your cookie preferences. These are always active.
Analytics cookies — Set by Google Analytics to measure how visitors use the site. Loaded only with your consent.
Functional cookies — Set by JotForm when the embedded forms are loaded. The forms will not appear until you consent to this category; if you choose not to, you can still reach us by phone or email.

You can review and change your cookie choices at any time by clicking “Cookie Preferences” in the site footer. You can also block or delete cookies through your browser settings.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as needed to provide our services, respond to your inquiry, comply with our legal obligations (including financial-services recordkeeping requirements), resolve disputes, and enforce our agreements.

Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you.
Correction — ask us to correct inaccurate or incomplete information.
Deletion — ask us to delete personal information, subject to legal retention requirements.
Restriction and objection — ask us to stop or limit certain uses of your information.
Portability — request your information in a portable, machine-readable format.
Withdraw consent — withdraw consent you have previously given (including for non-essential cookies) at any time, without affecting the lawfulness of processing carried out before withdrawal.
Opt out of communications — reply STOP to any text message, use the unsubscribe link in any marketing email, or contact us directly.

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete it, the right to correct it, and the right to opt out of the “sale” or “sharing” of personal information. We do not sell personal information in exchange for money. You will not be discriminated against for exercising these rights. To submit a request, contact us using the details below.

EU/UK Residents (GDPR / UK GDPR)

If you are in the European Economic Area or the United Kingdom, our legal bases for processing your information are: your consent (for non-essential cookies and marketing communications), performance of a contract or steps taken at your request prior to entering a contract (for loan inquiries), our legitimate interests in operating and improving our website, and compliance with legal obligations. You also have the right to lodge a complaint with your local data protection authority.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at [email protected].